While most of Europe’s leagues engage in a Sisyphean quest to source as much money as possible, Sweden has chosen a different model. But its rewards come with risk.
Source link : https://www.nytimes.com/2023/11/19/world/europe/sweden-soccer.html
Author : Rory Smith
Publish date : 2023-11-19 09:42:01
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Swedish Soccer Prioritized Fans Over Finances. Now, Business Is Booming.
