‘Ugly’ footwear trend boosts German shoemaker’s sales of closed-toe styles by more than twice the average for its productsStrong sales of clogs – which have been adopted by the likes of Gigi Hadid and Kendall Jenner as part of this summer’s trend for “ugly” shoes – have helped Birkenstock to book the highest quarterly revenue in its history.The German shoemaker, which listed on the US stock market in October last year valued at $7.5bn, said sales of “closed-toe silhouettes”, which include its clunky clogs, rose by more than twice the average for its products. Continue reading…
Source link : https://www.theguardian.com/business/article/2024/aug/29/clogs-popularity-helps-birkenstock-book-highest-quarterly-sales-in-its-history
Author : Sarah Butler
Publish date : 2024-08-29 17:54:47
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Clogs’ popularity helps Birkenstock book highest quarterly sales in its history
