This year’s ad is actually about going shopping and features Oxford Street store plus song by Richard AshcroftOver the years its Christmas adverts have featured a menagerie of lovable creatures but this year John Lewis is tugging on heartstrings with a Narnia-inspired tale of two sisters that for the first time gives its struggling department stores a starring role.After last year’s lighthearted outing featuring a cheeky Venus flytrap, the ad is a distinct gear-change. It was filmed in John Lewis’s high-profile store on Oxford Street in London and, at a time when the high street is facing severe headwinds, for once it is actually about going Christmas shopping – without a lovable penguin or snowman in sight. Continue reading…
Source link : https://www.theguardian.com/media/2024/nov/14/john-lewis-christmas-advert-gifting-hour
Author : Zoe Wood
Publish date : 2024-11-14 00:01:57
Copyright for syndicated content belongs to the linked Source.
John Lewis Christmas advert this year tells tale of two sisters
