The car firm, which is just over 100 years old, unveiled a bold rebrand yesterday worked on by a team of 800 that has ditched most of its classic iconography, including the roaring ‘growler’ badge.
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Publish date : 2024-11-20 12:40:14
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Jaguar goes woke: Fury as car brand scraps its famous logo, goes electric-only and introduces chic ad campaign and says it’s prepared to lose 85% of traditional customers