Browsing: online shopping
TikTok is set to launch its shopping feature, TikTok Shop, in France, Germany, and Italy, further enhancing its e-commerce capabilities. This move aims to integrate social media and online shopping, allowing users to purchase products directly through the platform.
In 2025, Bain & Company projects that India’s online shopping landscape will be transformed, driven by advanced technologies and changing consumer preferences. With increased mobile penetration and enhanced logistics, e-commerce is set to thrive, reshaping retail dynamics nationwide.