Spain’s hidden gems, like Toledo and Ronda, are experiencing a remarkable rise in popularity this summer as ongoing protests push travelers away from the crowded coastal hotspots. Adventurous explorers are now on the hunt for genuine experiences that offer a break from the usual tourist trails.
Japan is exploring the exciting possibility of introducing a tourist tax to tackle the pressing issue of over-tourism. This initiative seeks to regulate visitor numbers while elevating the travel experience, all in a bid to preserve the beauty and sustainability of its beloved destinations throughout the country.
In 2025, the UK, Spain, France, and Italy are poised to lead hotel investments, with a significant shift towards ESG-certified properties. This trend reflects a growing emphasis on sustainability and responsible tourism in the European hospitality sector.
Italy, Greece, France, and Spain are encouraging travelers to explore lesser-known destinations in 2025, as overcrowded tourist hotspots become increasingly unappealing. Emphasizing hidden gems, these countries aim to reshape holiday choices for a more authentic experience.
China, India, Japan, Singapore, Australia, and New Zealand are spearheading a cultural tourism boom in the Asia-Pacific region. The focus on heritage and experiential travel is reshaping tourist experiences, attracting global visitors eager for immersion in diverse cultures.
